4.2 Essay Example | Topics and Well Written Essays - 1000 words

4.2 - Essay Example (Fielding, 2001) In early childhood, patients with Dyslexia find it hard to know direction and differentiate between left and right, experience delay in speech and suffer from letter reversing. It seems hard for schoolchildren to generate or even identify rhyming words; they also cannot segment words to different sounds, and these students mostly tend to add or omit words during writing or reading. Moreover, it becomes hard for them to count syllables in words and retrieve them while they still cannot name problems (Hoien, 2000). Schools with student who suffer from dyslexia always maintain structured daily routines. This assists them know what to do, how and at what time. These schools should also embrace methods and channels that provide learning through a combination of visual and audio elements. For this, pupils to perform well academically also these schools should provide a platform in which these students can use and build additional resources to the best of their interests. AcceleRead Accelerate software gives complete instructions on how to use the computer in text to speech software. The software helps in teaching students who experience literacy hardships to improve in writing, reading, spelling, and listening skills. It is composed of perforated, color-coded flash cards with record sheets, along with flash cards that are blank, which one can use to print their own sentences. This software requires installation of a text-to-speech engine in the pupil’s computer. It also aids students with Dyslexia in writing letters at specific times. Here he learns to read and write because of the introduction of irregular and tricky words (fielding, 2001). Martin’s school can also introduce the use of a unit of sound online; this is a new way that helps in reading, dictation, spelling and boosting of memory. Unit of sound is a cumulative, structured and multisensory program me that teaches the

Thermopylae Speech Essay Example for Free

Thermopylae Speech Essay The battle at Thermopylae was a long awaited battle, after both powers Athens and Persia submitted to a 10 year inter-war period from 490BC to 480BC, in order to carefully prepare a second invasion from the Persian’s, following the humiliating defeat of Darius at marathon. Xerxes actions were motivated by revenge and the urge to burn Athens to the ground, just like Sardis, however he knew it would not be easy. The Persians spent multiple years recruiting new infantry from all areas of its Empire, gathering a total of 500,000 new soldiers,archers, cavalry and inmortals for the second invasion. Not only this, but Xerxes determination to conquer the Greeks was so great he ordered his engineers to build a Poonton consisting of 314 ships crossing the Hellospont for him and his troops. The Greeks received information regarding the numbers and desires of the Persians from spies they sent to Sardis, Xerxes headquarters. Having experience gained from previous Persian campaigns, they knew that in order to battle against such super power , they had to form alliances to fight for one common goal, despite the fact they belonged to different races and were organized into city-states. In Autum of 481 B.C. , A Pan-Hellenic meeting was held in Corinth , having 31 cities attending the meeting besides a few that did not. Unanimously Sparta was given leadership of the army and the fleet under the command of King Leonidas, although the general defense plan was commanded by the Athenian Themistocles, who foresaw the battle will be determined on the seas, if only the pass between Central to Southern Greece was guarded. Fighting in the open land would be fatal as they lacked cavalry units and were highly outnumbered, 3 to 1. Thermopylae was the perfect site. The pass itself was narrow, situated between the sea and the steep cliffs. It had a length of about 9 km and narrows in three places: at the eastern and western ends there was room for only one carriage, while the middle section was 15 m wide. The Greeks would use this to their advantage, because it was so narrow, even with an army as big as the Persian’s had, only a small number could genuinely fight at any one time. This enables a minimal manpower to hold off enormous armies for long amounts of time, which is exactly how Spartan combat was fought. The Hellenic Army, reached Thermopylae at the beginning of August. In total, a force of about 7000 to 8000 men was assembled. The numbers were again given by Herodotus: 300 Spartans, 700 Tegeats, 550 Mantineians, 300 from Arcadian Orchomenos, 1,000 Arcadians in general, 600 Corinthians, 460 from Phlian, 150 Mycenaeans, 800 Thespians, 450 Thebans, the complete army from Opuntion Locrain and 1,000 Phocians. The Pass would prevent the enemy from developing his land forces while the small channel of the Evripou prevented the possibility of the Hellenic Fleet being encircled. In addition, a fortifications had been built by a 1000 Phocians to the east of the central pass of Thermopylae in Anopaia to defend the other entry. By defending the Pass the Greeks would be able to apply a withdrawal strategy and at the same time wear out the enemy and cause him serious casualties and lower his morale. They were very fit, agile, used to marching with heavy armory, they knew the land and their weapons were heavier and more effective. The hoplite phalanx that the Spartans formed was a compact, moving metallic wall of shields and lances. In comparison to Persian armory which was minimal, soldiers wore bright robes with chain armors underneath, carried a long shield called spara and spears much shorter than the Greeks or if they were archers a caved wooden bow. Inmortals were more equipped , having a bronze armor, helmet a bronze square shield for better grip and a axe. Thinking that the Greeks were impertinent and reckless, he sent Medes and Cissians with orders to take the Greeks prisoner and to bring them back alive. The resistance they encountered however was tough, and the same result was achieved by the â€Å"Immortals† who were sent into battle led by General Hydarnes. Their casualties were high and they were forced to withdraw during the night. In fact, as Herodotus characteristically reported, Xerxes jumped up three times from his throne as he watched the battle, fearing for his army. Like the first day, Persia’s second attack was again unsuccessful. Forcing the Empire to retreat with high losses. Xerxes was perplexed and while pondering what to do, a Greek named Ephialtes, son of Eyrydimos and Malida, presented himself and informed the King that the Lakedaimonian positions were accessible from the Anopaia path. That same night, Hydarnes and the â€Å"Immortals† proceeded along the path, guided by Ephialtes With the retreat of the Phoebians at the pass of Anopaia, Leonidas dismissed the remaining Greeks, to be left alone standing with his 300 spartans and a few thebians , encircled agains 10,000 inmortals. Defeat was quick thanks to Persian arrows. Herodotus was the only writer who recorded the events of the battle but this was done nearly a generation later, so reliability may be questioned. Numbers and dates are often regarded as incorrect due to the tendency of exaggeration from Herodotous. According to Herodotus, the main force was to arrive later, after the completion of the Carneia Festival in Sparta and the Olympic Games. However, the festivals did not prevent the Peloponnesian Fleet to sail, which is very contradictory . Apart from the exaggeration and reliability, both Herodotous and modern historian Tom Holland agree upon the importance of Thermopylae.The sacrifice of these men remains in history forever as the most characteristic expression of Spartan bravery, according to Tom. Leonidas managed to safeguard the honour and fame of Sparta, as well as the withdrawal of his allies, while at the same time delaying significantly the advancement of Xerxes and causing serious losses to his forces while raising the morale of the Greeks, who finally crushed the Persians during the naval battle at Salamina just a few weeks later. If it wasn’t for Leonidas army and all the other city states that fought alongside, there was a major possibility that Greece would have been lost to Persia, and most of its future influence in the world such as art, philosophy , language, architecture and maths would have been erased. Therefore Leonidas time delay against the Empire was crucial for Athens to prepare for the naval battle at Salamis.

natural gas and the future of energy Essay -- essays research papers

Natural Gas and the Future of Energy   Ã‚  Ã‚  Ã‚  Ã‚  Until recently natural gas was considered the dirty brother of oil. Natural gas was often stranded and left undeveloped, often wasting it. Oftentimes natural gas was considered ‘unusable’ and ‘worthless’ compared to oil. But now that the oil is running out a new light is being shown on natural gas. Today natural gas is very much in favor as a clean fossil fuel, especially for electricity generation in industrialized countries. â€Å"Global proven gas reserves are 5501 TcM with around 60 years of production at current utilization rates compared to 40 years for oil,† writes Pradeep Kurup. According to the latest numbers people could be using more gas than oil by 2030. According to Kurup, â€Å"that means an even greater incremental growth in both gas supply and transportation than the industry has seen up to date, with nearly 25% of all natural gas produced now crossing an international border.†   Ã‚  Ã‚  Ã‚  Ã‚  Natural gas is created from the anaerobic decay of organic material. You can find it in oil fields and natural gas fields and in most swampy or marshy areas. Natural gas is also generated by animals during digestion. Natural gas is primarily composed of methane which happens to be the lightest of the hydrocarbon molecules. The other components of natural gas consist of heavier hydrocarbon molecules such as ethane, butane, and propane. Hydrogen sulfide and mercury are common contaminants, which must be removed prior to most uses. Natural gas is emerging as the most important energy source for the future because it has an abundance of uses and is found almost anywhere. The abundant supply of natural gas makes it a fine candidate to replace oil as the dominating source of energy. A lot of people who freaked out when word about peak oil surfaced now can find comfort in natural gas. Most people probably don’t realize that natural gas can not only be used as a replacement for gasoline but it can also be used to generate electricity through the use of both gas and steam turbines. A special â€Å"combined cycle mode† has been developed by combining both the gas and the steam turbines. On top of all of the facts I have already posted, natural gas also burns cleaner and thus more efficiently than other fossil fuels creating... ...t maybe this is just al about money like everything else. Maybe the government is hoarding oil and is just saying there is an oil crisis. Lots of questions, but not very many answers. Works Cited 1.  Ã‚  Ã‚  Ã‚  Ã‚  Energy for the future - Hydrogen and Fuel Cell industry sets out its blueprint. European Commission. 3-17-05 http://www.innovations-report.com/html/reports/environment  Ã‚  Ã‚  Ã‚  Ã‚   2.  Ã‚  Ã‚  Ã‚  Ã‚  Swank, J. Grant Jr. Rice: India Upgraded with US RE Future Powers. Mitch News.com. 3-28-05 http://www.michnews.com/artman/publish/article_7474.shtml 3.  Ã‚  Ã‚  Ã‚  Ã‚  Kurup, Pradeep. Why Natural Gas’s the Future of Energy. Times Internet Network. 3-28-05 http://economictimes.indiatimes.com/articleshow/1062958.cms 4.  Ã‚  Ã‚  Ã‚  Ã‚  The DaimlerChrysler Website: http://www.daimlerchrysler.com/dccom/0,,0-5-7179-1-460443-1-0-0-0-0-0-8-7165-0-0-0-0-0-0-0,00.html 5. Okoye, Sam Ejike. Cold Fusion, the Unlimited Energy Source: A Myth or Reality? Nigeria World. 3-27-05 http://nigeriaworld.com/articles/2005/mar/271.html

Features of bluetooth technology Essay

The logo for Bluetooth is based on Runes surrounding the legend of Harald Bluetooth. Bluetooth the technology is based on communications central to man’s own personal space. Fundamentally Bluetooth operates within the Industrial, Scientific and Medical (ISM) band at 2. 4 GHz. It is a short-range wireless communication standard defined as cable replacement for a Personal Area Network (PAN) (see â€Å"Bluetooth†. Grolier Encyclopedia of Knowledge, pp. 87-94). Figure 1 is the Bluetooth Logo. A cable replacement standard has been defined because cables limit mobility of the consumer; they are cumbersome to carry around, are easily lost or broken. Often connectors are prone to difficult to diagnose failures; or are proprietary. To counteract these limitations Bluetooth is designed to be light and portable. It can be embedded to take the riggers of physical knocks and shocks. It includes standards and protocols to make it mobile, robust, reliable and not limited to one manufacturer (see â€Å"Bluetooth†. Grolier Encyclopedia of Knowledge, pp. 87-94). The operating band also fits the goals of Bluetooth, imposing requirements as a cable replacement. The cost needs to be comparable with cable. Reductions can be achieved by operating in the licence free 2. 4 GHz ISM band, keeping backward compatibility wherever possible lowers the cost of ownership by avoiding upgrades and having a relaxed radio specification enables single chip integrated circuit solutions. It also needs to be as reliable and resilient as cable and cope with errors and degradation caused by interference. For mobile devices it must be compact, lightweight, low power and easy to use (see â€Å"Bluetooth†. Grolier Encyclopedia of Knowledge, pp. 87-94). A. 1 Frequency Hopping We have addressed the reasons for the Bluetooth without delving into the ‘nuts and bolts’ of the technology to discover how it operates. For the majority of countries the ISM band used by Bluetooth is available from 2. 40-2. 4835 GHz, although some countries impose restrictions. In this band Bluetooth uses Frequency Hopping Spread Spectrum (FHSS) techniques in order to improve its immunity from interference (see J. Bray and C. F. Sturman, Bluetooth: Connect Without Cables†, Prentice Hall). In unrestricted countries the radios hop in pseudo random sequences around all available channels, this equates to 79 RF channels with a channel spacing of 1 MHz. Starting at a base frequency of 2402 MHz then the frequency of the channels, f, can be expressed as: f =2402 + n MHz where, n, is the channel number with an integer value in the range of 0 to 78. In restricted countries a limited frequency hopping schemes with just 23 channels is used and is catered for in the Bluetooth specification. Both hopping schemes have a 1 MHz channel spacing making it possible to design a simple radio interface whereby the baseband only has to specify a channel number and the radio multiplies this up to the appropriate frequency offset (see J. Bray and C. F. Sturman, Bluetooth: Connect Without Cables†, Prentice Hall). In this FHSS scheme there are 1600 hops per second, which is a hop every 625  µs. Part of this hop timing is taken up by the guard time of 220  µs allowing the synthesizer time to settle. The frequency hopping implements time division multiplexing as shown in Figure 2. The basis of the scheme has the Master device transmitting in the first 625 us slot, k, and here the Slave receives. In the next slot k = 1 the Slave is permitted to transmit and the master listens (see J.Bray and C. F. Sturman, Bluetooth: Connect Without Cables†, Prentice Hall). Figure 2: Frequency Hopping, master and slave interact on corresponding slots The radio must be able to retune and stabilise on a new frequency within tight time constraints. This is pushed further when establishing a connection; the hop rate can be shortened to every 312. 5 us. As the radios are constantly hopping to different radio channels, this ensures that packets affected by interference on one channel can be retransmitted on a different frequency channel. To further enhance resilience both ARQ (Automatic Repeat reQuest) and FEC (Forward Error Correction) form part of the specification (see J. Bray and C. F. Sturman, Bluetooth: Connect Without Cables†, Prentice Hall). One drawback with the normal hop sequence is the time taken for production testing. Bluetooth ensures adequate frequency coverage with a test sequence allowing the radios to be tested at a faster rate (see J. Bray and C. F. Sturman, Bluetooth: Connect Without Cables†, Prentice Hall).

Aquinas †Wealth and Power Essay

In Question II, Thomas Aquinas breaks down the complex question of where or in what man’s happiness consists, mainly by emphasizing wealth and power. While people dream of obtaining both wealth and power in their life, Aquinas emphasizes that both are neither good nor bad, and both make up a means to an end. Aquinas argues that happiness does not consist in â€Å"wealth† or â€Å"power†, yet presents another argument where he states that happiness can, indeed, be associated with wealth and power. Aquinas begins his second question and first article by pondering the question of whether happiness consists in wealth. He breaks down the two types of wealth into artificial and natural. He describes natural wealth as something that â€Å"relieves man’s natural needs, such as food, drink, clothing, travel, shelter and so on.† In other words, natural wealth fulfills the needs of humans to live and â€Å"cannot be man’s ultimate end.† On the other hand, artificial wealth is â€Å"sought only for the sake of natural wealth.† Augustine argues that a man would have no artificial wealth unless he had natural wealth to begin with. With natural wealth, there is a finite amount of objects one needs in order to survive. For example, a person doesn’t not need to buy several large pizzas to satisfy their hunger, just a few slices to get some food in their stomach and go on with their day. On the other hand, artificial wealth revolves around objects for which people have endless desires for, such as money. There are some people in society who feel that the only thing that matters in life is the amount of money you can earn before you die, just a dollar sign. However, money cannot buy happiness, wisdom, strong relationships, or virtue. Augustine backs up this point by quoting Proverbs 17:16 â€Å"What does it avail a fool to have riches, seeing he cannot buy wisdom?† Aquinas takes into account the arguments that say that happiness can, in fact, consist of riches by offering examples such as â€Å"all things obey money† (Ecclesiastes 10:19). Although he covers both possible sides, he offers his own stance on the question in his response where he covers the differences between artificial and natural wealth. In Aquinas’ fourth article, he discusses the question of whether happiness consists in power. He argues that it is impossible to have happiness in power for two reasons. The first is that â€Å"power has the nature of a principle, whereas happiness has the nature of an ultimate end,† emphasizing that power is a means to an end. Second, he states that power is both good and evil and â€Å"happiness is the proper and perfect good of man.† Although the hook for a popular song, the quote â€Å"no one man should have all that power† uniquely resonates in Aquinas’ argument against happiness consisting of power. People may believe that if they have a greater sense of power, then they feel more important and â€Å"happier.† The more powerful someone grows, the greater their fear grows of losing the very power they obsess over. A classic example from history is Joseph Stalin’s command over Russia. He was given so much power on behalf of the communist USSR that he let his sense of power overcome him. When he had caught word that there was someone planning a revolution in his cabinet, he had every single one of his high commanding officers killed. Very simply, power makes people do very abnormal things to remain in their high position. However, Aquinas argues that power can’t solve every problem in a person’s life. To quote Og Mandino, â€Å"All the gold in the world cannot buy a dying man one more breath– so what does that make today worth?† This quote accurately depicts that no matter how much power and wealth someone has, it all means nothing when you are facing death. Although one may seem highly satisfied with the power he possess, it is easily revocable and those with power fear they will lose it. Aquinas presents that questions of whether happiness consists of â€Å"wealth† and â€Å"power† and presents firm arguments against each. Although he may find faults with each idea, especially the warnings of the abundant use of wealth and power, his idea still remains that both â€Å"wealth† and â€Å"power† are neither good nor bad things. For example, if a man is making enough money to feed his family and make a living for himself, that is a fine example of using wealth for good. However, Aquinas reminds us of the arguments against having â€Å"wealth† and â€Å"power† makes up a person’s overall happiness. Using both of these values for happiness is simply a means to an end, Thomas Aquinas emphasizes that these things do not lead to everlasting happiness, an argument that I agree with.

EGYPT TOURIST DESTINATION essays

EGYPT TOURIST DESTINATION essays Egypt is located in Northern Africa, bordering the Mediterranean Sea, between Libya and the Gaza Strip. With total land area about 995,450 square kilometres, Egypt is the most populous country in the Arab world and the second-most populous on the African Continent. It is a diverse country that straddles two worlds, Africa and the Middle East. Its people have backgrounds that include Turkish, Arab, African, Nubian, Pharonic (ancient Egyptians), European, Berber, Eastern European, etc. Egypt is a popular tourist destination for its many exciting and exotic sights and activities [2004 #2]. The Pyramids of Giza are probably the best-known attraction, along with the ancient mysteries of Luxor and Aswan in Upper Egypt, with many beautiful Mosques and other examples of Islamic art and architecture. Egypt is becoming known for its beautiful and inexpensive beaches on the Red Sea where people can get their certification in Scuba diving while observing the incredible beauty of Egypts Red Sea coral reefs. There are spectacular oases in the Egyptian Western Desert where bathing in hot or cold water springs is possible. Egypt also has a history in the Jewish and Christian religions. Culturally, the Egyptian people are warm, open and friendly [Yousef, 2003 #3]. Pull Factors refer to the ability of a destination to pull or draw visitors to it, thus it relates more to characteristics of the destination and not the tourist. As such, pull factors refer to the supply side of tourism [Weaver, 2002 #4]. There are nine pull factors that can encourage or discourage tourism and five will be explained in depth [Richardson, 1996 #35]. Geographical Proximity to markets The distance between the region of origin and region of destination is a proportionate factor that influences the tourist. Statistically it has been determined that the number of visitors from origin X to destination Y will decrease depending on the extent of trave...

How does Robert Louis Stevenson in Jekyll and Hyde negotiate the leap between mystery and paranormal Essay Example

How does Robert Louis Stevenson in Jekyll and Hyde negotiate the leap between mystery and paranormal Essay Example How does Robert Louis Stevenson in Jekyll and Hyde negotiate the leap between mystery and paranormal Paper How does Robert Louis Stevenson in Jekyll and Hyde negotiate the leap between mystery and paranormal Paper they might think. If the novel were set in a far away area, like Dracula is, the reader would feel safe and calm. Being in London the reader feels in danger and cautious. The Strange Case of Dr. Jekyll and Mr. Hyde was first published in 1886, a time at when people were judged by their looks. In The Strange Case of Dr. Jekyll and Mr. Hyde there is constant reference to the way Hyde looks, and every description talk of how awful and strange he looks. For example on pg 15, there is description of Hydes appearance according to Mr Enfield. The description is fairly long, but it uses words like something wrong with his appearance displeasing deformed downright detestable In other descriptions words like this or of that nature are used to describe Hydes looks, and it is repeated often. Due to the repeats, it is engraved in the readers brains, and so they remember how he looks whenever they read his name and therefore it makes the descriptions seem more realistic. Throughout the novel, Stevenson just adds little bits of realism into the descriptions of objects. For example, at the start of The last Night chapter, Poole wipes himself with a red handkerchief. Why do we need to know its red? Thats irrelevant, you might think. But knowing the colour of it gives us a sense of knowledge of what is happening and makes the novel more realistic. Also, red is associated with blood. It is little things like that, and other bigger uses of realism, that allow Stevenson to negotiate the jump between mystery and paranormal.

7 Advisories About Abbreviations

7 Advisories About Abbreviations 7 Advisories About Abbreviations 7 Advisories About Abbreviations By Mark Nichol Abbreviations are useful, but they can be wickedly tricky little widgets. Keep these points in mind when you truncate words and phrases: 1. a/an This entry refers not to a or an as abbreviations but to which of the two indefinite articles should precede a given abbreviation. The choice depends not on the first letter of the abbreviation itself but on the sound of the first letter. Therefore, for example, you’d write â€Å"an MD after her name,† rather than â€Å"a MD after her name,† because the first letter in that abbreviation is pronounced â€Å"em† and should therefore be preceded by an. 2. Initials as Adjectives â€Å"I went up to the ATM machine and put in my PIN number to check my IRA account.† And in relating this event, I made three errors. In each case, the last letter of the abbreviation stands for the noun following the abbreviation. This is a job for the Department of Redundancy Department! 3. Metric Abbreviations Abbreviations for metric measurements either immediately follow the associated numeral (100m for â€Å"100-meter dash†) or follow a letter space (â€Å"2.2 kg = 1 lb.†); the latter style prevails especially when, as in the example given here, references to both metric-system and English-system measurements occur. But note the absence of periods following the metric abbreviations. Metric abbreviations are always lowercase with one optional exception: Because of the resemblance of the letter l to the number 1, the abbreviation for liter is often uppercase or italicized, or, when handwritten, styled in cursive writing. 4. Periods In abbreviations, periods are passe. Period. (Except not: e.g., i.e., etc. But mostly, yes.) 5. Plurals Omit apostrophes with plural forms of abbreviations: â€Å"He has two PhDs,† â€Å"It lists various NGOs,† â€Å"They’re all NIMBYs.† Of course, if the style for the publication in question retains periods (but see the previous point), retain the apostrophe as well: â€Å"Several R.N.’s failed the test.† 6. Postal Symbols Postal symbols are a prescribed set of two-letter abbreviations for states that are sometimes used as shorthand in nonpostal applications. In 1963, to make room for an innovation known as the ZIP code (which phrase has its own entry below), the US Postal Service advocated a two-letter form (CA, for example), but many people persist in incorrectly styling such abbreviations uppercase/lowercase (e.g., Ca.) or appending an extraneous period (CA.). 7. ZIP Code Those clever folks at the USPS selected this name to imply that mail would arrive at its destination more speedily if the five-digit code was supplied, but ZIP actually stands for something Zone Improvement Plan so treat it with all caps. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Style category, check our popular posts, or choose a related post below:70 Idioms with HeartSelect vs. Selected50 Tips on How to Write Good

Chevron Corporation Case Study Example | Topics and Well Written Essays - 4250 words

Chevron Corporation - Case Study Example The company owns or has stakes in 9,700 gas stations in the US which operate under the Chevron and Texaco brands. Outside the US it owns or has stakes in 15,400 gas stations, which also use the Caltex brand. The study examines in detail, the three different sectors or industries that Chevron has a stake in: oil and gas exploration and production, petroleum refining, and chemical industry. Earnings for the upstream segment are closely aligned with industry price levels for crude oil and natural gas. Crude oil and natural gas prices are subject to external factors over which the company has no control. Earnings for the downstream segment are closely tied to margins on the refining and marketing of products that include gasoline, diesel, jet fuel, lubricants and fuel oil. The company recorded sales growth of 5.1 percent to $221 billion and net income of $18 billion. Revenue of the company rose to $61.4 billion from $47.7 billion. Worldwide oil-equivalent production fell by 42,000 barrels to 2.61 million barrels per day. A detailed SWOT Analysis has also been conducted in the study, analyzing the various internal sources to examine the strengths and weaknesses, and external factors to examine the opportunities and threats in the environment. Finally, the conclusion and recommendations analyze the different strengths of the company to offset the weaknesses and environmental threats faced by Chevron. Chevron - Company overview Chevron Corporation (Chevron) is one of the largest oil refiners in the United States. The company was incorporated in 1926 and currently has operations in the United States and approximately 180 additional countries. Chevron Corporation, then called Standard Oil Company of California, in 1938 made a huge oil discovery in Saudia Arabia, which eventually led to the discovery of 52 oil fields. After World War II, the company began a major effort to market Arabian crude oil, which was probably the single most important factor in establishing Chevron as a major multinational company. The company acquired thousands of service stations and terminals on the East Coast and part ownership of many more throughout Europe, East Africa, and Asia. The Chevron discovery changed the course of history throughout the world (Jiffynotes, 1998). Today, the company is engaged in every aspect of the oil and natural gas industry, including exploration and production, refining, marketing and transportation, chemicals manufacturing and sales, geothermal and power generation. It is headquartered in San Ramon, California and employs approximately 65,000 people. The company recorded revenues of $204,892 million, during the fiscal year ended December 2006, an increase of 5.8% over 2005. The operating profit of the company was $32,497

You Choose Essay Example | Topics and Well Written Essays - 1750 words

You Choose - Essay Example vement aimed at enforcement of the guarantees of racial equality that were already contained in the Civil War (13th, 14th and 15th) Amendments to the US Constitution, as well as the Civil Rights Acts from the Reconstruction period. To the contrary, these guarantees were greatly undermined by subsequent US legislation. In fact, the Civil Rights Act of 1875 had even been declared unconstitutional within just a decade by Supreme Court rulings in 1883 on the basis that â€Å"Congress had no right to trespass on the states’ internal powers of economic regulation†. (Chambers Dictionary) The consequence of this was that the fundamental citizenship rights promised to the blacks were denied, and the existent status of blacks as slaves since the founding of the republic was exploited to pave the way for the practice of racial segregation. The Civil Rights Act of 1875 did provide for equal accommodation for both blacks and whites, but it was limited to public facilities that excluded schools. Moreover, its annulment by the 1883 Supreme Court ruling put an abrupt end to the even limited promised rights and reinforced segregation practices. The Plessy v. Ferguson (1896) case resulted in another landmark Supreme Court ruling wherein the segregation of blacks and whites was further legitimized by expounding the ‘separate but equal’ doctrine. â€Å"Plessy set the precedent that ‘separate’ facilities for blacks and whites were constitutional as long as they were ‘equal’.† (Landmark cases). In this case, legislation was permitted to make distinctions based on race as long as neither was deprived of rights or privileges. Consequently, this doctrine was applied in many public places such as schools, restaurants, department stores, libraries, theatres, transportation etc. In effect, this created an unnecessary duplication of services, but the inequalities and inconveniences that black people faced can easily be imagined. From a legal perspective it also demonstrated the

UMUC Haircuts Stage 4 Assignment Example | Topics and Well Written Essays - 500 words

UMUC Haircuts Stage 4 - Assignment Example se such as legal services, healthcare, or financial services can benefit of the BPO market by selling their intellectual property (IP) through the development of PaaS applications. Cloud based BPM gives clients the opportunity to trying and testing of BPM applications in the cloud. As a consequence, the deployment of business process solutions is de-risked especially for enterprise that still in the development phase of their business process solutions. MVC framework is a prime example of this service. Moreover, SaaS offers additional resources such as virtual machines, storage capacity, security and end-to-end logical network model. In the SoA model, the design would consist of one physical entity running many logical layers. Organization must be ready to embrace this challenge because it allows IT to push new applications without managing them. However, this is just from the application standpoint. In the implementation stage, it is clear to deploy solutions and to ensure that all facets of deployment are smooth. Often in this stage, black box testing is conducted prior. Duipmans, E. F., Pires, L. F., &da Silva Santos, L. O. B. (2012) Towards a BPM cloud architecture with data and activity distribution. In Enterprise Distributed Object Computing Conference Workshops (EDOCW), 2012 IEEE 16th International (pp.

Whatever matches the essay Example | Topics and Well Written Essays - 500 words

Whatever matches the - Essay Example The fundamental root of morality and ethics in the society is the teachings of religion. While different religions may have different stakes on suicide, it is forbidden in most of the religions particularly the Abrahamic religions including Christianity, Islam, and Judaism. The social structure of most nations, their norms and values, trends and traditions can be traced back to the prevailing religion of a vast majority of people making up those nations. Something like suicide that is inconsistent with the teachings of religion is ethically questionable. Suicide is violence and all forms of violence are ethically significant issues. Like in every act of crime, there is an offender and a victim in suicide. What makes this form of crime unique is that both the offender and the victim is the same person. This complicates suicide as a form of violence because the involvement of the will of the victim in being victimized serves as a hindrance for others to intrude even if they want to. Others are essentially caught in a dilemma. On one hand, they feel responsible not for stopping the person committing suicide because they probably could if they used force. On the other hand, they feel responsible for stopping the person committing the suicide and thus making that person take more tension and distress. The effects of suicide are not limited to the person who commits it, but extend beyond him/her to affect the family and friends and most other people who learn about the unfortunate event. In many cases, family members take extreme steps in emotional distress and also commit the suicide in an attempt to end the agony. Since a suicide has bad psychological effects on the friends and family in particular and the society in general, its ethical significance is not questionable. To conclude, suicide is undoubtedly an ethically significant issue on the grounds of religion, violence, and social effects. Suicide is a

PeopleSoft State of art Part of my thesis Example | Topics and Well Written Essays - 3750 words

PeopleSoft State of art Part of my - Thesis Example se PeopleTools 8.50 and PeopleSoft Enterprise Learning Management 9.1 and PeopleSoft Enterprise Portal 9.1, Oracle claims to offer the customers a platform to provide improved employee productivity and better performance. One of the differentiating features of this software is its Web 2 capabilities. Besides this enhanced ability, the software also has 300 new Web services and around 200 industry specific improvements (oracle.com). A summary of the various applications shows how these tools help in business improvement. A very interesting feature of HCM is that it facilitates the alignment of individual goals with those of the organization. This is achieved by ensuring that each business goal is extrapolated to the individual employee goal sheets. It even helps identify the succession plan for the organization by identifying the talent pool through the performance sheets and matching them with the key skill set at the various hierarchical levels. The Web 2.0 capabilities of PeopleSoft Enterprise help employees engage with each other through chats, wiki, social and knowledge networking forums. The software’s MIS generation features help analyze performance and productivity and thus enable leaders to chalk out future course of action. Its ability to talk to previously released versions of applications helps save its customer acquisition costs as there is no need to replace the previous applications to ena ble installation of the new ones. This helps save money on account of software acquisition and installation and training costs. With country specific HR and payroll programs the software is a global platform which can be used even in countries like China and Argentina. It also has educative and research oriented capabilities along with provisions for industries like retail, public sector and professional services. In the ensuing sections we will be discussing the various features that the software provides which enable a smooth running of the various HR functions

Whatever matches the essay Example | Topics and Well Written Essays - 500 words

Whatever matches the - Essay Example The fundamental root of morality and ethics in the society is the teachings of religion. While different religions may have different stakes on suicide, it is forbidden in most of the religions particularly the Abrahamic religions including Christianity, Islam, and Judaism. The social structure of most nations, their norms and values, trends and traditions can be traced back to the prevailing religion of a vast majority of people making up those nations. Something like suicide that is inconsistent with the teachings of religion is ethically questionable. Suicide is violence and all forms of violence are ethically significant issues. Like in every act of crime, there is an offender and a victim in suicide. What makes this form of crime unique is that both the offender and the victim is the same person. This complicates suicide as a form of violence because the involvement of the will of the victim in being victimized serves as a hindrance for others to intrude even if they want to. Others are essentially caught in a dilemma. On one hand, they feel responsible not for stopping the person committing suicide because they probably could if they used force. On the other hand, they feel responsible for stopping the person committing the suicide and thus making that person take more tension and distress. The effects of suicide are not limited to the person who commits it, but extend beyond him/her to affect the family and friends and most other people who learn about the unfortunate event. In many cases, family members take extreme steps in emotional distress and also commit the suicide in an attempt to end the agony. Since a suicide has bad psychological effects on the friends and family in particular and the society in general, its ethical significance is not questionable. To conclude, suicide is undoubtedly an ethically significant issue on the grounds of religion, violence, and social effects. Suicide is a

What does it mean to be the best qualified Assignment

What does it mean to be the best qualified - Assignment Example Managers know that they would do their best to maintain their integrity once they are offered a chance for they know that they do not have many alternatives waiting for them in the market. Also, people who are not the toppers in their academic career are generally more active and brilliant on the practical side. â€Å"Testing for job skills is appropriate, although employers need to be wary of testing for attributes which do not relate to the requirements of the job.† (Rey and Mignin, 2008, p. 62). It is not fundamentally important for an individual to be pre-equipped with all the knowledge and expertise required for a particular job. What is more important for managers is to make sure that the individuals they hire, have enough spark and talent to fit into the organization as a responsible employee and develop the necessary skills in the least possible time. Such people are indeed, the best qualified for the

How to Use 2g and 3g Gprs Mobile Internet on Your Computer Essay Example for Free

How to Use 2g and 3g Gprs Mobile Internet on Your Computer Essay Imagine a situation where you have to send an important email to your friend or boss and your internet doesn’t work. Imagine the helplessness, the frustration, the anger. I am pretty sure you didn’t imagine it but recalled a moment when something of the sort actually happened to you. Internet connectivity, although becoming better with each passing day is still a luxury in many parts of the world, especially in rural areas. But the advent of smartphones is changing that. Nowadays, you can connect to the internet very easily using your mobile phone. I hope I am not the only one to feel this but using the internet on the mobile is just not as fun or convenient as using it on a computer. So today, I will teach you how to connect to the internet on your computer using the GPRS internet pack you have on your mobile phone. The recipe is simple. Here’s the ingredients: 1. A datacable OR a bluetooth enabled mobile phone(your computer should be bluetooth enabled too in this case). 2. The necessary drivers to use your mobile as a modem. Make sure the internet on your mobile phone is working before actually going through the next steps. Installing the drivers First lets install the drivers necessary to use your phone as a modem. To check if they are already installed, go to Control Panel-Phone and Modem-Modems If you can see the modem for your mobile phone, then you can skip the next few paragraphs. If not, then install the PC suite for your mobile phone on your computer and connect your phone to it and the drivers will be installed automatically. If you don’t have the PC suite, either download it from another PC with an internet connection or if you are a geek, you can download the specific drivers for only the modem from the internet. Go back to Control Panel-Phone and Modem-Modems to double check if the modem is installed. CONFIGURING YOUR PHONE’S MODEM I will first explain the connection procedure using a data cable. * Go to Control Panel-Phone and Modem-Dialing Rules. Click on New and select â€Å"India† as the country and write the ZIP code of the place where you are going to use the internet. Leave the other fields as they are and press OK. Now click on the Modems tab again. Select the modem you are going to use and click properties. Choose the â€Å"Advanced† tab in the dialog box that follows in the space for â€Å"Extra Initialization Commands† type the following codes depending on your cable operator: AIRTEL AT+CGDCONT=1,†IP†,†airtelgprs.com† AIRCEL AT+CGDCONT=1,†IP†,†aircelgprs.com† IDEA AT+CGDCONT=1,†IP†,†ideagprs.com† TATA DOCOMO AT+CGDCONT=1,†IP†,†TATA.DOCOMO.INTERNET† VODAFONE AT+CGDCONT=1,â€Å"IP†, â€Å"www† Don’t get freaked out if the only two options in the drop down list below are Japan and Afghanistan(I did), you can leave it as it is and press OK. Please doublecheck the part after â€Å"IP† from your mobile internet’s settings before you continue. It is called APN(Access Point Name) and it allows you to access the internet from your mobile phone e.g. The APN for Airtel is â€Å"airtelgprs.com†. They may differ in your state from the ones I have shown here. CONNECTING TO THE INTERNET Now go to Control Panel-Network and Sharing Center and click â€Å"Set up a new connection or network†. In the menu that follows, choose Set-up a dial-up connection. Enter the phone number as â€Å"*99#† without the quotes. Leave everything else empty. You can change the name of the connection to whatever you want. You’re done! Now go to the network icon and double click on the connection you just created. Enjoy the internet. If an error #734 occurs, it means that either the internet on your mobile is not working right now or that you have entered the wrong APN. Check your APN and reconfigure the settings. Your internet should work fine. Also, don’t forget to mark â€Å"No Proxy† in your browser’s connection settings. Now lets move on to connection using bluetooth. Activate bluetooth on both your mobile phone and your computer. Pairing your mobile phone with your computer If your mobile is already paired, move on to the next section. If not, Go to Control Panel-Devices and Printers-Bluetooth Devices and click on â€Å"Add a device†. Let the setup find your bluetooth device and click on it to pair with it. Check your mobile phone and match the passkeys. Now, all the processes are the same as the data cable with a few differences. To set up the modem you can right click on the icon for your phone in the Bluetooth Devices folder and click on â€Å"modem† or you can go to â€Å"Phone and Modem† as before and select â€Å"Standard Modem Over Bluetooth Link† and do everything exactly the same way as I explained before. Now, we need to set up a dial-up connection. Go back to â€Å"Bluetooth Devices† and double-click on the icon for your phone. Click the â€Å"Connect† button which is next to â€Å"Use your phone to connect to the internet†. If it doesn’t work the first time, select the option to enter the details manually. Now enter the phone number as *99# and enjoy. The version of windows while writing this tutorial is Windows 7 Premium. The process is similar for other versions. I’ll be write another one for connecting your mobile internet to a computer with a linux-based operating system later. If you had any problems, please comment below and I will reply with a solution.

What Drives Innovation In Apple?

What Drives Innovation In Apple? Apple generates ideas, manage innovation and then effectively diffuse the innovation. They generate ideas or search for opportunities by carrying out effective research and development, Apple has an innovation factory which carries out all experiments using the talented pool of people they have. It follows competition and tries to stay one step ahead of them. Effective linkages and networking is very important as valid information can be gained from them, so relations should be maintained with suppliers, dealers and other partners. Apple believes in learning and working in teams. Apples innovation is driven by external uncertainty and competition. Apple is also very effective in finding new market opportunities and reorganizing areas which were inefficient. It fills the gaps existing in the markets for example the gap of a product which was needed to fill the gap between a computer and a phone, so Apple came up with IPAD. Authority is delegated by Apple so that the innovative people can focus on their creative work rather than sorting out other problems. Apples credibility is very high, it is a trustworthy company and trust breeds innovation. Criticism is accepted willingly by the company as it helps out shaping good ideas into great ones. Optimum use of Apples resources the right time and place and proper project planning has enabled it to innovate. Effective marketing activities have been carried out to position the new idea or product in the minds of the customer. For E.g.: Think Different Campaign. Apple is way ahead in this field in comparison to the other competition it develops such a demand for its products even before its production, for instance their pre-booking of the new product IPAD even months before launch of the product, proves that they are pioneers in innovation and customers belief in them to create strong and innovative product. Strategic enablers for innovation Enablers of innovation capability in Apple are its Organizational Culture, People Management, Innovation Strategy and its Innovation Competencies. Apple develops an innovative culture right from the top of the management. Apples culture of innovative thinking also fosters the innovation process. Moreover leadership of Steve had been empowering to the company, he has inspired many new ideas and helped sharing the visions of the company. Apples functioning has been smooth and open, without any bureaucracy. Apple has been able to develop models of change and innovation through systems theory and used focused groups and experimentation. Apples motto Think Different promotes all working people in the organization to be innovative. Apple recognizes, protects and encourages all innovators in the organization. Innovators in the company are also rewarded either in monetary terms or recognition based. Apple has invested many resources in innovation because innovation requires much funding and lack of it can hinder creativity. Apple promotes diversity in their workforce as people from different background perceive things differently, so new interpretations and ideas can be created if diverse thinking is involved. Innovation is internalized in all people working for Apple as it is everyones role. Apple regularly evaluates all on going projects, as analyzing current activities is essential to ensure proper work is being done, double loop learning should be followed. The employees of Apple are skilled so they are able to handle the risk; it also tries to learn from their mistakes in the fast. Financial resources available to Apple also help in funding the innovation of the company. Best human resource is available to Apple which keeps them a step ahead of the rest, as there is no substitute for knowledge and talent, unless Apple innovates and tries to comes up with an alternative. Barriers to Innovation Apple faces a few hurdles which curtails their innovation capability. Apple always launches any new idea quite early and gives a date for the product launch in the future; it starts it marketing activity early. So Apple has to be efficient to make the deadline, this hinders any further innovative changes that could have been brought to the product as its focus shifts on to production. Moreover under delivery pressure products are made costly, rather than cost effective. Administrative pressure also increases as the products have to meet the launch date, so they stop thinking about things differently. Under this daily pressure to stick to time horizons and budgets, innovation leaves to be of prime importance until the goal is met. Apple sometimes tries to avoid risks, but low risk leads to low rewards, so Apple must take some calculated risks if it wants high rewards, Apple can do so. Apples culture and structure of the organization can sometimes constraint innovative thinking even if the technology is available, so culture needs to be shared by all and communication should be open. Public can sometimes doubt the effectiveness of some of the Apple products and expects a lot. This expectation can burden Apple a lot, so constant efforts have to be made to keep up the innovation. Apple sometimes tries to protect its reputed identity to increase their credibility and sustain itself, so it creates limits and gives responsibilities and lays down rules but innovation crosses the limits set by the organization. So instead of limiting its network, it should broaden it and manage all stakeholders effectively. Apple sometimes calculates the value of innovation in quantifiable terms like market share and profits and forgets things like reputation, leadership, talent, etc. These things neglected sparingly make the value of the firm so it should change the way it values innovat ion. Apple leads the customers rather than following them, this can hurt their company in the long run. So customers should be given utmost importance. Apple may have diverse workforce but overtime their thinking will start matching this may hurt the innovativeness of the company. Apple tries to make all its products look quite similar, this stops the creativity of the design innovation. Apple itself is its biggest enemy so it manages innovation effectively. Negativism and giving up can hurt Apples innovation capability. Complexity should also be avoided, managed or used effectively. Innovators come up with many ideas but which is the most appropriate one is hard to decide Apple has to keep that in mind. Microsoft were not going to work on the internet idea until now but they did this made our life so much easier. Apples market research is limited and this can hinder their organization as customer is the ruler and not Apple and importance should be given to their needs. Apple has also faced some barriers to Innovation when it has outsources some parts to other companies and they have come up short, or some suppliers did not provide in time. Apple relies on logic a lot but innovation is not derived by logic and some assumptions are also made which may be incorrect. Apples Designing Process Apples innovation strategy involves terrific new products and innovative business models. Genius ergonomics make Apple products effortless to use. Design is not just what it looks like and feels like. Design is how it works, said Steve Jobs. Apple has repeatedly demonstrated with its innovation management what a success user friendliness and design can generate. Some key elements of Apples design process are: Matching Top-down and Bottom-up Strategies Senior managers describe their dream products and outline what they want from any new application. In response, design teams select and present the best ideas from the paired design meetings to leadership, who might just decide that some of those ideas are, in fact, their longed-for new products. In this way, the dream products morph into deliverables. Top managers are also involved in the development process to ensure that there are no nasty mistakes down the line. Paired Design Meetings. Every week, design teams at Apple have two meetings: a right-brain creative meeting and a left-brain production one. At the creative meeting, people are to brainstorm, to forget about constraints, to think freely, and to go crazy. At the production meeting, the designers and engineers are required to nail everything down, to work out how this crazy idea might actually work. This process and organization continues throughout the development of any application. The balance shifts as the application progresses. Options are kept for creative thought even at a late stage. Developing Perfect Mockups Creating a full-size model of a design or a device requires a huge amount of work and takes an enormous amount of time, but it removes all ambiguity. That might add time up front, but it removes the need to correct mistakes later on. Apples 10 to 3 to 1à ¢Ã¢â€š ¬Ã‚ ³ approach Im as proud of what we dont do as I am of what we do, used to say Steve Jobs. Apples strategy for innovation demands that design ideas to be generated in multitudes. They are all run through a sort of artificial natural-selection mechanism that kills off the weak and only lets the strongest ideas rise to the top. Apple designers give themselves room to design without restriction and come up with 10 entirely different mockups of any new feature. Later they whittle that number to three, spend more months on those three and then finally end up with one strong decision. 4.5. Apples Venture Acquisition Strategy and Practices Apples venture investing and acquisition strategy is not very aggressive To stay ahead, Apple usually over-invests in its supply chain. The company is reported to pay a significant portion of the factory construction cost in exchange for exclusive rights to the output for a set period of time, and then for a discount once this period expires. Not only does this allow Apple to come out with new components long before rivals, but these components are very difficult to duplicate. The company makes fewer acquisitions than their competitors. When Apple does buy companies, its almost always tight lipped about how they will fit into its strategy and how easily their technologies can be integrated into existing company projects. Yet, some acquisitions stand out in terms of adding important features to existing product lines or opening doors into new markets. The company made its first acquisition in 1988 when it purchased Network Innovations. Apples $429 million acquisition of NeXT in 1997 helped the company move smoothly from PowerPC to Intel processors. This deal also brought Steve Jobs back to Apple. In 1998, Apple acquired the intellectual property and the development team from Macromedia to make Final Cut Pro one of the top video desktop editing programs on the market. In 2002, Apples acquired a German firm Emagic for $30 million. The Mac versions of its high end audio recording and production application Logic was further developed by Apple to produce Logic Studio. The PC version of Logic was buried. By acquiring FingerWorks, a developer of gesture recognition technology, in 2005 Apple added a significant patent and engineering value to its multi-touch technology package. PA Semi was another essential acquisition. Apple which is now referring to itself as a mobile device company wants as much of the value chain under their control as possible. Purchased in 2008 for US$278 the chipmaker startup was tasked with making system-on-chips for iPhones and iPods. Apples $275 million acquisition of mobile advertising firm Quattro Wireless in 2010 reflects the companys desire to strengthen its mobile technology portfolio. Quattro deal gives Apple an alternative to Googles entrenched dominance in mobile advertising. Quattro is a counterpart to AdMob, the mobile advertising firm that Google acquired in 2009 for US$750 million. With Quattro, Apple is able to deliver advertising to mobile devices while improving the measurement and execution of digital ad campaigns. Strategic Leadership of Steve Jobs Centralized , disciplinarian style of leadership Mechanistic approach to organization Core Strategy product based aimed at being creation of products to stay ahead of the market Core Focus Design Aspect of the product which included not only the aesthetic pleasing nature of the products but also simplification in its working Long Term View with focus on investments in the new products (Iphone, Itunes) which are not inside the core business of the company (Apple Computers) Mr. Jobs had exhibited roles of strategic leader such as : Talent Advocate When recruiting Mr Tim Cook in operational role , Sir Jonathan Ive as the the VP of the Industrial Design Strategist : Shifting of the focus and investing in products outside the core playfield of the company Iphone , Ipod .This long term approach of getting into the products which could be profitable in future had lead to development of Iphone which is the cash cow for Apple contributing to more than half of its revenue Captivator Mr Jobs had build passion commitment in his team to drive them to achieve new milestones in both product and service arena Strategic Canvas : Strategic canvas apple vs dell vs samsung : Strategic canvas apple vs samsung : Strategic canvas apple vs dell Value Elements Eliminate : Price Range: Apples products are premium and dont really come on a broad price range. Apple essentially serves a premium segment. Inventory Management: Apple is not able to en cash upon economies of scale as much as Dell and Samsung in their respective core industries which have specialization in Just in Time inventory management. Reduce: Supply chain innovation: Apple has not innovated much on the front of Supply chain management despite the fact that It sources its integrated chips from a set of suppliers. While Dell and Samsung (to an extent) have much robust supply chains to sustain their JIT system. Customization: Dell specializes in customization which is a big plus point. Apple doesnt provide as much variety for different customer segments at different price ranges as much as Dell and Samsung do. Raise: Features: Although Samsung also provides a rich set of features, but, Apple is even more highly loaded with innovative features. Apples interface and apps provide a completely different customer experience. Create: Product Innovation :Apple Products are at the frontier of product innovation . They have brought new paradigm to innovation by introducing multi-touch ,Firewire , Aero Theme Design Quality: Apple focus highly on design aspect where products created are high on aesthetic appeal .The components used are of highest quality and sometimes custom-made (Scratch Free Glass Screen of Iphone) Targeting High Profit Margins :Apple products follow strategy of more for more and have higher margins . For Eg : On high end macbook pro Apple captures margin as high as Rs20k ,while dell on similar laptop are able to capture on Rs 5k as profit margin from the user. Innovation-Radar : Innovation radar : apple vs dell : Innovation radar : apple vs samsung 4.10. Strategic Innovation Milestones by Apple Launch of Lisa Machintosh The Lisa followed by Macintosh:putting a dent on the universe Initially the whole PC market was captured by IBM.Though the first IBM PC was too expensive for the home market, but it proved a huge hit with business.That time IBM failed to realise the importance of the operating system and it purchased one from Microsoft. As a result other manufacturers were then able to copy the IBM hardware design and ship their Clones with copies of MSDOS purchased directly from Microsoft. As a result, even without IBMs approval or participation, their PC became an open standard with virtually unstoppable economies of scale. By 1990 IBM Compatible PCs captured an 80% market share, by 2000 97%.Following graph shows the market capture by incumbent. : personal computer market space Now, Apple innovated the market by following an entirely different business model for which it will remembered as the innovative company behind the first mass market GUI based computer. What -Who-Why Model applicable to Macintosh Lisa What: The first mass market GUI based computer which replaced the text based interfaces. Did not worked on product innovation , rather worked on bringing revolution The computers mouse could move diagonally, it had overlapping windows, dialogue boxes, and its operating system moved away from keyboard commands(not an existing idea then) Who : The Lisa computer was an expensive machine targeted at business and academia .Though Lisa proved to be a commercial failure but a year later Apple launched their successful Macintosh computer for consumers. How: Responsiveness Prediction of future of technology- After seeing Xerox-Alto, running on graphical interface Steve Jobs instantly started working on the technology with his engineers. Before Xerox could realize its true potential and launch its next Star 8010, Apple was already hard at work on their own GUI based computer Capturing competitors resources: Jobs hires 15 Xerox employees to work on the Lisa Project WHAT:GUI based computer replaced text based HOW: Responsiveness, Strategic leadership ,capturing competitor resources WHO: For Busness Academia Although Apple remained a niche player, it should be remembered that the IBM PC was a sort of meteor that hit the earth and wiped all life, Apple was essentially the single survivor of this dramatic evolutionary event. Apple Newton: The Apple Newton was an innovative and cutting-edge product , a handheld device with features like handwriting recognition, virtual keyboards, and an effective portable OS.The Newton was a breakthrough for the 90s and still at par or above some of the smartphones on the market today. Despite a glowing reception by consumers and Apple loyalists, the product failed and the idea of a tablet/PDA/phone was not resurrected by Apple until a few months ago with their announcement of the upcoming iPhone. Reasons it failed: Ahead of time : Market was not ready for this kind of product Not right timing: Apple was just not ready to integrate a non-computer product into their portfolio. Wrong positioning : Many saw the Newton as a competitor rather than a complement to the burgeoning laptop market. Basically, the product was too good. The Newton projects broad vision fell victim to project slippage, feature creep, and a growing fear that it would interfere with Macintosh sales. It was reinvented as a PDA which would be a complementary Macintosh peripheral instead of a stand-alone computer which might compete with the Macintosh. iTunes iTunes is a media player computer program used for playing, downloading, saving, and organizing digital music and video files on desktop or laptop personal computers. It can also manage contents on iPod, iPhone, iPod Touch and iPad devices. iTunes can connect to the iTunes Store to purchase and download music, music videos, television shows, iPod games, audiobooks, podcasts, movies and movie rentals , and ringtones. It is also used to download application software from the App Store for the iPhone, iPad and iPod Touch. iTunes has been criticized for not being able to transfer music from one portable device to another. iTunes was introduced by Apple Inc. on January 9, 2001. The Strategy behind iTunes Over the past decade, Apple Inc. has been extremely successful in formulating and implementing a coherent and focused strategic vision. Its success is evident not just in the companys bottom line results but also in its attractiveness to investors. Innovation has continued to keep Apple on the cutting edge of the consumer electronics market. One of Apples key innovative successes was the integration of its iTunes platform strategy with its overall vision of the company as a digital convergence company. Apple observed the flood of illegal music file sharing that began in the late 1990s. Music file sharing programs such as Napster, Kazaa, and LimeWire had created a network of Internet savvy music lovers freely, yet illegally, sharing music across the globe. By 2003 more than two billion illegal music files were being traded every month. While the recording industry fought to stop the cannibalization of physical CDs, illegal digital music downloading continued to grow. With the technology out there for anyone to digitally download music free instead of paying $19 for an average CD, the trend toward digital music was clear. This trend was underscored by the fast growing demand for MP3 players that played mobile digital music, such as Apples hit iPod. Apple capitalized on this decisive trend with a clear trajectory by launching the iTunes online music store in 2003. In agreement with five major music companies-BMG, EMI Group, Sony, Universal Music Group, and Warner Brothers Records-iTunes offered legal, easy-to-use, and flexible à   la carte song downloads. iTunes allowed buyers to freely browse two hundred thousand songs, listen to thirty-second samples, and download an individual song for 99 cents or an entire album for $9.99. By allowing people to buy individual songs and strategically pricing them far more reasonably, iTunes broke a key customer annoyance factor: the need to purchase an entire CD when they wanted only one or two songs on it. iTunes also leapt past free downloading services, providing sound quality as well as intuitive navigating, searching, and browsing functions. To illegally download music you must first search for the song, album, or artist. If you are looking for a complete album you must know the names of all the songs and their order. It is rare to find a complete album to download in one location. The sound quality is consistently poor because most people burn CDs at a low bit rate to save space. And most of the tracks available reflect the tastes of sixteen-year-olds, so although theoretically there are billions of tracks available, the scope is limited. In contrast, Apples search and browsing functions are considered the best in the business. Moreover, iTunes music editors include a number of added features usually found in the record shops, including iTunes essentials such as Best Hair Bands or Best Love Songs, staff favorites, celebrity play lists, and Billboard charts. And the iTunes sound quality is the highest because iTunes encodes songs in a format called AAC, which offers sound quality superior to MP3s, even those burned at a very high data rate. Customers have been flocking to iTunes, and recording companies and artists are also winning. Under iTunes they receive 65 percent of the purchase price of digitally downloaded songs, at last financially benefiting from the digital downloading craze. In addition, Apple further protected recording companies by devising copyright protection that would not inconvenience users-who had grown accustomed to the freedom of digital music in the post- Napster world-but would satisfy the music industry. The iTunes Music Store allows users to burn songs onto iPods and CDs up to seven times, enough to easily satisfy music lovers but far too few times to make professional piracy an issue. Today the iTunes Music Store offers more than 8 million songs. iTunes is the largest music retailer in the US with sales exceeding 5 billion songs. Apples iTunes has unlocked a blue ocean in digital music, with the added advantage of increasing the attractiveness of its highly successful iPod player and other Apple products like iPhone and iTab. By entering the market early and firmly entrenching its brand name, Apple was able to leverage a first movers advantage with its iTunes Music Store. By 2010, the iTunes store had grown into the worlds largest music store. Apple was able to further exploit this advantage by creating a proprietary technology for the iPod which protected songs downloaded from the iTunes store against piracy. An additional element of this Digital Rights Management System was that no competing MP3 player could play songs protected by it. Hence, Apple was able to gain an important advantage over existing competitors and potential new entrants into the MP3 arena. Apple also was able to take advantage of its economies of scale in controlling the pricing of digital music content made available through its iTunes store. Music labels were very concerned about the impact of this new a la carte pricing model on their CD sales, but there was little that they could do to stand in Apples way in light of its enormous market share of MP3 players. By 2010, Apple held more than 70% of the U.S. MP3 market. Apple has also utilized this controlled open platform strategy to develop content for its iPhone and iPad product lines. The App Store was introduced to the world as a part of iTunes which already was a hit amongst consumers. Apple once again gained first mover advantage in this smartphone arena by being the first smartphone app outlet that made it simple to distribute, access, and download content directly to its iPhone. In addition, third party developers flocked to have their content distributed via the App Store despite Apples strict control over content. Apple reserved the right to refuse content and received 30% of all sales made through its distribution channel. Apple continued to follow the model that made it successful with iTunes and the iPod, by using its market dominance to keep app prices low. Many of the apps distributed via the App Store were free or priced at a mere ninety-nine cents. Once again Apples competitors were left to play catch-up. In 2009, Apple pulled in n early $1 billion dollars in app sales alone. Apples true success lies in its ability to innovate and create new experiences for the customer based upon its ever burgeoning content base. Some would argue that Apple could gain an even greater competitive advantage in the marketplace by removing restrictions on developer access to its platform. The continuing restriction on compatibility with Adobe products is an obvious example. However, Apple has for at least a decade now been able to stave off the introduction of disruptive innovations by adhering to its strategy. As the market leader in consumer electronics, Apples future course may be rocky since competitors are vigorously working to create the magic bullet which will unseat iTunes dominance as the essential platform for distributing digital music, books, movies, TV shows, and other content. If Apple remains true to its platform strategy, this will be difficult for competitors to accomplish. iPad The iPad is a line of tablet computers designed and marketed by Apple Inc., primarily as a platform for audio-visual media including books, periodicals, movies, music, games, apps and web content. Its size and weight fall between those of contemporary smartphones and laptop computers. The iPad runs on iOS, the same operating system used on Apples iPod Touch and iPhone, and can run its own applications as well as iPhone applications. Without modification or a developer certificate, the iPad will only run programs approved by Apple and distributed via the Apple App Store (with the exception of programs that run inside the iPads web browser). Like iPhone and iPod Touch, the iPad is controlled by a multitouch display-a departure from most previous tablet computers, which generally used a pressure-triggered stylus-as well as a virtual onscreen keyboard in lieu of a physical keyboard. The iPad is sold with Wi-Fi and cellular models. The Wi-Fi connection is used to access local area networks and the Internet. Cellular models connect to mobile data networks with 3G or 4G in addition to Wi-Fi. The iPad was announced on January 27, 2010, by Steve Jobs at an Apple press conference at the Yerba Buena Center for the Arts in San Francisco. Jobs later said that Apple began developing the iPad before the iPhone, but temporarily shelved the effort upon realizing that its ideas would work just as well in a mobile phone. The strategy behind iPad The iPad success strategy is the result of being able to pinpoint your companys competitive advantages in a given market and identify an effective strategy to tie these factors together. Apple did just that by building its Apple iPad around its competitive advantages, and as a result has seen tremendous success with tablet, maintaining its dominance in the technology devices market despite tremendous competitive pressures. Apple is a perfect example to demonstrate that knowing your companys identity and competitive advantages will provide great direction in terms of what marketing and product strategies will and wont work for a company. Ultimately, that will increase the likelihood of success with implementing new corporate strategies. A little over 6 months ago, Amazon took the tablet market by surprise and decided to enter into the space with its $199 Kindle Fire tablet offering. With that entrance many thought Apple would be forced to alter its iPad strategy because Amazon was offering a commodity-priced tablet that the lower-end of the tablet market might consider a sufficient substitute for the iPad, and that it also might challenge Apples dominance of tablet content consumption, as well. Rather than cave to pricing pressure from competitors like most companies facing similar situations would Apple did not budge. It knew its competitive advantages did not lend themselves to a price war. Instead, Apple stood strong and built a compelling strategy around its competitive advantages in the tablet space. Michael Porter Competitive Advantage Table : competitive scope versus competitive advantage Apples key competitive advantages in the tablet space are its: Premium brand image Market position Technology leadership and patents Product development Large number of ancillary service offerings Despite the entrance of price targeted competitors and the opening of a new set of more price-sensitive customers in the tablet space, Apple refined its iPad marketing strategy to address these changes in market dynamics, but made sure its competitive advantages in the market were at the heart of its iPad marketing strategy. The company has built its 3rd generation iPad marketing strategy and product strategy around the following eight factors, and has maintained a laser sharp focus to maintain its market position despite many competitor attempts to unseat Apple from market leadership in this product category. Dont compete on price, regardless of competitor offerings. Maintain the iPad as a premium brand. Utilize Apple exclusive services like FaceTime and iCloud to further differentiate the iPad from competitors. Exploit network effects like benefits to having more people on FaceTime. Make sure the hardware is profitable and the additional content revenue is just add-on revenue. Lead the race in research and development to ensure that the iPad Organ Donation: Ethical Arguments and the Law Organ Donation: Ethical Arguments and the Law According to Erich, (2004) â€Å"Organ donation† is defined as the taking away of tissue from one individuals body to let the transplantation of that tissue into another individuals body. Major organs for example; the lungs, liver and heart and kidneys can be contributed and donated, also parts of tissue for example the heart valves, corneas, tendons and skin can also be given. Organs and tissue can generally be removed from people who have recently died. In fact, since major organs for transplantation are taken out right after death and only a small number of people die in a way that allows them to donate organs. Nonetheless, kidneys and sections of the liver and pancreas can also be taken out for transplantation from living donors. In Australia, the donation of organs and tissue is a process that generally happens in a hospital operating unit. Erich, (2004) states that the transplantation of organs is now a highly recognized practice for those at risk of organ failure or suf fering from diseases which limits their life relentlessly. It is, however, the link between organ donation and transplantation that is significant for this discussion. The ‘major issue in the transplantation of solid organs is, according to Chapman (1992:48), the ‘availability of donors†¦ The number of organs available is not sufficient for any of the programs. Factors influencing the supply of donor organs thus provide the first indication of the nature of the social context in which organ transplantation is located. According to Erich, (2004) understanding this helps to explain the nature of individuals ethical responses to the process. We need to first acknowledge that the availability of donor organs is primarily influenced by a potential donor or donors family agreeing to donation at death. Moreover, a precondition of this agreement is the perceived desirability or at least the absence of its undesirability. This is another way of saying that the act of donating an organ must consciously be seen as ethically acceptable or not ethically acceptable. These factors, however, do not exist in a social vacuum but are mediated by a range of others that can be gleaned from the specialist literature on organ donation and transplantation. Such factors include the decline in road accidents which means less availability of donor organs, educated programs, bereavement programs for relatives of the donor, increased success rates for transplantation surgery, rising health care costs and government concern to promote transplantation units, awareness of, and pressure to introduce a policy of opting out of being a potential donor r ather than the current situation of opting out and so on. Currently in Australia, the level of organ donation is 9 organs per million people, half the rate of the USA and only a quarter of Spain, the leading proponent of organ donation. According to Lewins, (2001) Spain currently has the highest rate of organ donation in the world largely due to its commitment to improving organ donation rates throughout the countrys entire health care system. As a result, many other countries have drawn on aspects of Spains organ donation and transplantation sector in an attempt to lift their own rates selectively so in Australias case. Elements of the Spanish system that have been emulated by other countries include the national coordination of all aspects of the organ procurement and transplantation system, dedicated organ donation coordinators and transplant teams within hospitals, and presumed consent legislation. Lewins, (2001) states that transplant law in Spain operates under a presumed consent, or opt-out system. However, families must be approached and sign an authorization in order for the procedure to take place.   The uniform act provides for a more common form of recording a persons intention to make an organ donation: a donor card that may be carried in a wallet. States also allow this donor information to be imprinted on a drivers license. When a person applies for a drivers license, she or he has the option of including a desire to donate organs. Despite the simplicity of this option, it has not generated the quantity of donors that proponents of the procedure expected. Organ Donor Register of Australia Fellner, (2009) declares that in Australia, Organ donation is mainly revolved around The Organ Donor Register of Australia (ODRA), which is managed by Medicare Australia, and is Australias current major register of consent to organ donation and transplantation. It is a register of consent or approval for donated organs to be utilised for transplantation reasons only, and not for scientific reasons. The ODRA was created in 2001 as a national register of peoples want to donate. Subsequent to a review in 2003-04, the Australian Health Ministers Conference (AHMC) declared that the ODRA would be altered as of a record of intent to a record of consent. The declared intend of this change was to make sure that the acknowledged desires of the deceased, whether compliant or objecting, are valued and acknowledged (Fellner, 2009). Nevertheless, as shown above and discussed further later in this essay, to register consent is not to create a lawfully binding decree. Based on subjective evidence, t he National Clinical Taskforce has stated that, in some jurisdictions, donation can still happen if the next of kin has prearranged their permission, even with a registered objection by the deceased. (Wroe, 2004) Legal guidelines of organ donation are the sole responsibility of the Australian states and territories under the federal legal system. Each state and territory has different legislation to do with organ donation and transplantation, including commandments on consent for organ donation. With reference to McLean, (2003) not only is there not a Commonwealth legislation to do with organ donation, but there is as well no national organising body or agency with legislated authorities. As a consequence, legislation and directives of Australias organ donation and transplantation division, which covers a wide range of actions and procedures, vary across the country. While there is not any Commonwealth legislation concerning organ donation, there are a few general guidelines and protocols that are appropriate to every state. State and territory legislative frameworks in relation to transplantation are majorly based on the concept of informed consent. In the occasion of their death, people can decide to have consent for their organs to be taken. Where individuals provide their approval for their organs to be used and employed for transplantation use, this consent is then documented and recorded. This consent is now a type of legal accord that their organs can be used, if required, for transplantation. Though Kirsty, (2002) states that again registration of consent is not a lawfully binding decree. Under different state and territory laws, consent can be shown in a variety of different ways. For example, in New South Wales (NSW) and Queensland (QLD), donation may only continue where the deceased has beforehand given written consent. In Victoria, approval and consent can be given in writing or verbally at some point in the last stages of infirmity of the deceased. In addition, whenever there is no legal co nsent registered, the next of kin or close relatives and family are able to provide consent or approval for organs of the departed to be donated. When the deceased individuals family members cannot get in touched with, the states and territories vary with regard to the problem of whether or not they permit donation to continue. In NSW, Western Australia (WA) and Tasmania (TAS), when no consent was listed by the deceased and a next of kin cannot be made contact, donation cannot continue. In Victoria (VIC), South Australia (SA), Northern Territory (NT) and the Australian Capital Territory (ACT), where efforts have been made to contact the relative or family and there are no grounds to believe that both the family and the deceased would disagree to the deceaseds organs getting donated, and then donation can legally carry on (Kirsty, 2002). Although, whether or not an individual has shown their consent for donation, family members are consulted at all times (Kirsty, 2002). Donation cann ot happen when family members firmly disagree to such a process, even when the deceased individuals consent has been registered. It is therefore, clear that one can only consent to donate a part of ones body if it causes no appreciable harm or at least, if the harm caused is greatly outweighed by the resultant benefits. Another legal aspect in relation to organ donation is the selling of organs, which is illegal under the Uniform Anatomical Gift Act that was drafted in 1968. Though, a very good case has been made out for the organ being the property of the donor insofar as it is within his or her to dispose of it as desired, subject only to the common law. But, McLean, (2003) states that if the organ is something that can be gifted, why is it not something that can be sold and it is at this point in the argument that Parliament has felt itself bound to call upon stature law which has done by way of the Human Organ transplant Act 1989. The 1989 Act has two main functions. The first is to criminalise all aspects of financial trading in human organs and this includes being and selling organs from the dead as well as the living, the second is to regularise and control non commercial organ replacement therapy using living donors. As to the first, it is an offence for any person to make or receive payment for taking any active part in the transplantation programme. Those in favour of the ban would say that commercial donors are exposing themselves to unacceptable risk but, live organ donation is legally, morally and technically acceptable when it is conducted on a non commercial basis. Secondly, the ethicist will say that free, unfettered consent is impossible when it is associated with financial pressure, but the financial pressure exerted commercialism is no greater than the emotional pressure involved in free donation within the family. Thirdly, the process can be seen as exploitation of the poor by the rich, but momentary reward for any unpleasant form of employment is a form of exploitation. Lastly many people would say that the commoditisation of the human body is intrinsically immoral. Subsequent to the modifications made to the ODRA in 2004, the Australian Health Ministers Advisory Committee (AHMAC) has charged the National Health and Medical Research Committee (NHMRC) with taking on an evaluation of its procedure, Commendation for the Donation of Organs and Tissues from cadavers for Transplantation (1997). This evaluation also reflects on background documents from the Australian Health Ethics Committee and performed sessions and conferences with the appropriate groups and stakeholders. The new NHMRC plans, Organ and Tissue Donation following Death, For Transplantation, offer a guide to ethical standards in relation to organ donation. The guidelines are founded on the beliefs that; Firstly, the donation of bodily organs and tissues is a just act of unselfishness and human cohesion, Secondly organs and tissues for transplantation should be acquired in ways that: Show respect for all aspects of human dignity Respect and acknowledge the wishes, where known, of the deceased Give priority to the desires of the potential donor and kin over the benefits of organ procurement Protect all recipients from harm and Recognise the desires of all those directly involved, which take account of the donor, recipient, kin, guardians, friends and health experts. (List adapted from Erich, 2004) Thirdly, organ and tissues must be allocated according to just and transparent procedures and lastly, the decision not to donate must be respected and the family shown acknowledgment for the choice. The guidelines, in addition gives advice as to how authorisation of donation ought to be resolute to where there is no next of kin on hand, as well as offering ways to make sure that family members make an knowledgeable decision in regards to the donation of the deceaseds organs. But in ethical terms, whos to choose who gets to receive an organ and live? To decide that some people are less socially desirable than others and to allocate life saving resources on the basis of â€Å"social worth† has justifiably been in disrepute. According to Thomas, (2006) not only so such judgements disrespect all notions of primary worth, but they also easily open the door so arbitrary value judgements in which national origin, race religion and social class become determining factors. In Kantian terms, all persons by virtue of being persons deserve absolute respect. If we allow social worth criteria to protrude into our medical judgements when it comes to the allocation of scarce resources, we are indeed violating the respect for sentimental beings that forms one of the cornerstones of contemporary ethics. According to Thomas (2006), there are three types of donation in relation to organs by living individuals to their recipients. They are, directed donation to a family member or friends; non directed donation, in which the donor grants an organ to the wide-ranging selection to be transplanted into the recipient at the peak of the waiting list, and direct donation to a stranger, where donors decide to give to a particular individual with whom they have no preceding emotional relationship with. However, each form of donation presents its own individual ethical concerns and issues. With directed donation to family or friends, uncertainties occur about the extreme pressure that can be put on individuals to donate, and those who are unwilling to do so to feel forced. According to Wroe, (2004), transplantation programs are usually prepared to identify a reasonable medical excuse, so that the individual can bow out gracefully. Equally significant, however, are situations in which people fee l obliged to donate in spite of the penalties to themselves. In cases like these, merely getting a hold of the informed consent of the relative is not enough; physicians are obliged to stop people from making possible life threatening decisions unless the likelihood of success is large. Non directed donation creates different ethical concerns. The essential unselfishness that encourages an individual to make a possible life threatening sacrifice for an unfamiliar person calls for careful inspection. With reference to Truog, (2005) a recent case involved a male who appeared mentally obsessed with donating all that he has, from his wealth to his bodily organs, saying that doing so was a great deal as the obligation as eat, drink, and breathe.After giving one kidney to a stranger, he speculated on how he could donate all of his other organs which would result in death. Other mentally suspicious motivations must be taken into consideration also, to prevent unnecessary deaths. Hence, after this dilemma society questions if the individual is trying to pay off for depression or low self esteem, in search of media attention, or harboring hopes of becoming occupied in the life of the recipient. Transplantation experts have the responsibility to evaluate possible donors in all these dimensions and forbid donations that provoke catas trophic concerns. (Truog, 2005) Directed donation to a stranger creates analogous ethical questions with a few extra notions. This kind of donation generally takes place when a patient advertises for an organ openly in public, on television or newspapers or online. According to Truog, (2005) such advertising is not against the law, but it has been solidly discouraged by the transplantation experts. Two major objections are that the practice is unjust and that it intimidates the outlook that the bodily organs are in fact a gift of life, and not a product to be bought and sold. On the other hand, the thought of transplanting the organs or the newly dead into the living makes some people uncomfortable. Transplanting organs from the living donor into the needy recipient often meets with other objections. With reference to Erich, (2004) three philosophical objections have been raised; Firstly, Capriciously removing a part of an organ not only is irrational but is â€Å"mutilation† and unacceptable. Persons are their bodys stewards and compelled not to treat their bodies in injurious ways. Secondly, Persons, since they are merely stewards of their body, are justified in removing a part of their body only by so doing they preserve the integrity of the whole. If however, a part is removed so as to the preserve the integrity as a whole, then, in the context of a stewardship, such â€Å"self mutilation† is not only permissible but, perhaps, since it promotes wholeness, mandatory. Thirdly, mutilation of the body by removing a part is impermissible for any reason, even that of helping ones neighbor, other than to preserve the integrity of the whole body of which it is a part. And lastly, the idea of totality to be preserved intact when a man dies persists. Deontological ethics Deontological ethics is too inflexible in its importance on duties, utilitarian ethics too keen to overrule fundamental human rights. Deontology and utilitarianism are both types of ethics referring to how one responds in a certain situation. Deontology is based on following a set of duties and sticking to these duties no matter what the consequences, whereas utilitarianism is based on choosing the best outcome over a short term and long term even if it means depriving people of basic human rights. According to a deontologist, ones actions must be determined by a set of duties regardless of whether the long term consequences are good or bad. According to Micah, (2005) a deontologist believes in human morals and that every human has certain rights which should not be betrayed no matter what the cost. For example, taking organs from an individual without their consent, even to save one hundred lives would be unacceptable to the deontologist even though the fact the consequences would be better on the whole. The biggest problem with deontology knows which set of duties to pursue; there could be a huge variation in systems between people from different backgrounds, different social classes, different religions and people from different cultures. Micah, (2005) questions as to how do we tell which obligation is the most important and which is the least? If the consequences of each are to be considered then this would make it a consequentialist view and not a deontological one. Single duty conflicts cause just as many problems such as two individuals imminently need a heart transplant but only one organ is available, a deontolo gist has a duty to save lives but on this occasion only one out of the two can be saved. For example, a case that was discussed at a recent public forum hosted by Harvard Medical Schools Division of Medical Ethics: a Jewish man in New York learned of a Jewish child in Los Angeles who needed a kidney transplant. The man wanted to help someone of his own race and resolute that he was willing to donate a kidney to aid this child. Regardless of his discriminatory preference, one may analyse the donation as acceptable, since at least several patients would benefit for example, the child would be given a kidney, and those under her on the waiting list would move up one) and no one would be harmed (those above the girl on the waiting list would not get the kidney under any conditions, for the reason that the man would not give it to them). Whether directed donation to strangers violates values of equality is thus controversial. But if it is acceptable, it will be very hard to disallow discriminatory preferences, since donors can just specify that the organ must go to a particul ar individual, without saying why. According to Mill, (2004), Utilitarianism is a theory that promotes the best welfare and the greatest good for the greatest number. To attain this objective, societys resources are shared so that the maximum number of individuals benefit. In the context of organ transplantation, patients desires are compared so that the greatest results can be obtained and the greatest use of a scarce resource can be made. Our use of organs from patients who initially are judged to be medically unsuitable as donors supports the utilitarian approach of expanding the pool of potential donor organs and providing benefits to a greater number of patients. The ending result, however beneficial, does not justify the use of unethical means. Medical utilitarianism is therefore subjected to principles that reflect deontological theory. For example the â€Å"Karlovian† transplant case is an example of the anti-utilitarian theory. In this made-up case, a doctor has to m ake a decision whether to take the life one of his patients in order to save four other patients by using the victims transplanted organs. In conclusion, we have questions whether or not it is reasonable to continue to assert that there, or should be no property rights in the human body, or at least in its parts. Modern medical reality might provoke a re-evaluation of this mantra. At the same time, we have emphasised the complexity of the very concept of property itself, arguably requiring the law to take a more sophisticated approach to individual rights in respect of control, ownership and disposal. Not only would this present an accurate foundation for Australias organ donation and transplantation scheme, but it would also permit for the widest variety of motivations for organ donation while not negotiating peoples capacity to create ethical choices in donation. At the same point, preparation Australias organ donation and transplantation scheme on the idea of a rational, autonomous decision-maker could allow a number of changes to this scheme, the final result of which may be an increased amount of organs obtainable for transplantation and additional Australian and New Zealand lives saved. â€Æ' References Erich, H. (2004) Textbook of Healthcare Ethics. New York and London: Plenum Press. Fellner, C. (2009) Organ Donor Register. Retrieved 4th October 2009 from the World Wide Web: http://www.healthinsite.gov.au/topics/Organ_Donation Kirsty, A. (2002) Organ donation laws. Retrieved 5th October 2009 from the World Wide Web: http://www.abc.net.au/worldtoday/stories/s103007.htm Lewins, F. (2001) Bioethics of Health Professionals: an introductions and critical appraoch. Melbourne: Macmillan Education Australia. McLean, S. (2003) Legal and Ethical Aspects of Healthcare. San Francisco: Cromwell Press. Micah, H. (2005) The American Journal of Bioethics. Retrieved 2nd October 2009 from the World Wide Web: http://muse.jhu.edu/login?uri=/journals/american_journal_of_bioethics/v003/3.1hester.html Mill, J (2004) Practical Reasoning In Bioethics. Retrieved 29th September 2009 from the World Wide Web: http://facweb.bcc.ctc.edu/wpayne/utilitarianism.htm Thomas, C.(2006) Ethics Around Organ Donation. Retrieved 4th October 2009 from the World Wide Web: http://www.chf.org.au/Docs/Downloads/HV_Issue1_April08_Thomas.pdf Truog, R. (2005) The Ethics of Organ Donation by Living Donors. Retrieved 5th October 2009 from the World Wide Web: http://content.nejm.org/cgi/content/full/353/5/444 Wroe, D (2004) Law change to make organ donations easier. Retrieved 5th October 2009 from the World Wide Web: http://www.theage.com.au/articles/2004/04/23/1082616327960.html?from=storyrhs